Who? Cognitive psychologists use highly controlledlab studies - reliable/objective data + cognitive neuroscience has enhanced scientific basis of study
Why? Credible scientific basis
Counterpoint: Scientific methods
What? Relies on inferences
Who? Suffers from being abstract and theoretical + uses artificial stimuli; lacks mundane realism
Why? Lacks external validity
Strength: Real-world application
What? Practical application
Who? Development of artificial intelligence, treatment of depression and improvedreliability of eyewitness testimony
Why? Supports value
Limitation: Machine reductionism
What? Based on machine reductionism
Who? Ignores human emotion and motivation - research found human memory affected by emotion
