happiness

• David Cameron brought about the wellbeing initiative in 2010, which aimed to measure and maximise general wellbeing (GWB)
• the wellbeing initiative caused the happiness index to be introduced, which aimed to see when and why people were at their happiest in the UK
• the average life satisfaction score in the UK is 7.4/10, and the UK ranks 20th on the world happiness report
• a happy nation will have a more productive workforce, whereas an unhappy nation may be less motivated and productive, causing factors of production to be wasted