social change

Cards (13)

define social change
society adopts new beliefs or behaviours which become accepted as the norm
what are the 6 key processes in social change?
drawing attention
consistency
deeper processing
augmentation principle
snowball effect
social cryptomnesia
outline drawing attention
minority highlights issues through campaigns, protests or demonstrations
outline consistency
minority must be consistent with message over time
outline deeper processing
majority begins to think critically about arguments and questions existing norms
outline augmentation principle
show commitment through personal sacrifice which increases credibility
outline snowball effect
influence grows gradually, gaining more support until it reaches a tipping point and becomes majority
outline social cryptomnesia
people forget origins of movement and accept new norm
link normative social influence to social change
encouraging social change by appealing to people's desire to fit in
link obedience to social change
laws and government policies enforce social change
weakness - limited
no immediate change
can take decades as many people resist due to deep norms
majority influence plays a bigger role in maintaining norms
strength - research support
moscovici
consistent minority had greater influence on majority
artificial task
strength - real-world evidence
nolan
campaigns driven by normative social influence were most effective
relevance to everyday life