interference theory: when two peices of information disrupt eachother, resulting in forgetting or distortion of information. mainly a theory in long term memory
2 types of interference: proactive interference and retroactive interference
proactive interference: when an older memory disrupts a newer memory (eg. a teacher has had so many students in the past they find it hard to remember the names of their new students)
retroactive interference: when a newer memory disrupts an older memory (eg. a teacher has learned all the names of a student in her class this year that they can't remember the previous students names)
Both proactive interference (PI) and retroactive interference (RI) are worse when the information that is being learned/disrupted is similar. this was researched by mcgeogh and mcdonald in 1931
Who studied retroactive interference (RI) in memory recall?
strength of interfernce theory: real world application
there is evidence of interference in our everday lives
baddely and hitch (1977) asked rugby players to recall the names of the teams they played against in a season
all players played the season but the matches were varied due to injuries
they found that players who had played the most games (had the most interference) had the poorest recall
study shows that there is interference in real life and increases the validity of the theory
limitation of interference theory:
interfence can be temporary and overcome using hints
tulving and psotka gave pp lists of workds organised into catagories, one list at a time (not told what the catagories were)
recall was around 70% but progressivly got worse the more lists they had to learn (proactive interference)
at the end of the test, pp were given a cued recall test where they were told the names of the catagories, recall increased to 70% again
shows that interference causes temporary loss of memory that can be recalled with hints
retrieval failure theory: the idea that we forget things because we don't retrieve them from our memory with cues
tulving (1983) discovered a pattern he called 'encoding specificity principle' this means to retrive information, there must be cue present at encoding adn the same cue present at retrieval
example of this is: mneumonic techniques
context dependant forgetting (recall depends on external cue- weather or a place)
state dependant forgetting (recall depends on internal cue- feeling upset, being drunk)
Who conducted research on context-dependent forgetting involving deep sea divers?