= Method used to measure brain activity while a person is performing a task.
Works by detecting the changes in both blood oxygenation and flow that occur as a result of neural activity in specific parts of the brain.
When a brain is more active it consumes moreoxygen, blood flow is directed to the activearea.
fMRI produces 3D images showing which parts of the brain are involved in particular functions.
fMRI strengths:
Doesn't rely on the use of radiation.
Virtually risk free, non-invasive and straightforward to use.
Produces images that have high spatial resolution, providing a clear picture of how brain activity is localised
fMRI can safely provide clear picture of brain activity
fMRI limitations:
Expensive
Poor temporal resolution because of 5 second time lag behind image on the screen and initial firing of neuronal activity.
So cant truly represent moment to moment brainactivity.
Electroencephalogram EEG:
= Measures electrical activity within the brain via electrodes that are fixed to an individuals scalp.
Recordings represents the brainwave patterns that are generated from action of thousands of neurones, providing overall account of brain activity.
Used as a diagnostic tool as unusual arrhythmicpatterns of activity may indicate neurologicalabnormalities-epilepsy, tumours.
EEG strengths:
Useful in studying stages of sleep, diagnosis of conditions like epilepsy, a disorder characterised by random bursts of activity in the brain that can easily be detected on screen.
High temporal resolution
Can accurately detect brain activity at a resolution of a single millisecond
EEG limitations:
EEG signal is not useful for pinpointing the exact source of neural activity.
Therefore it does not allow researchers to distinguish between activities originating in different but adjacent locations.
Event-related potential
= The electrophysiological response of the brain to a specific sensory, cognitive or motor event can be isolated through analysis of EEG data.
ERP strengths:
As ERP are derived from EEG measurements, they have excellent temporal resolution.
So ERP frequently used to measure cognitive functions and deficits such as the allocation of attentional resources and the maintenance of working memory.
ERP limitations:
Lack of standardisation in ERP methodology between different research studies which makes it difficult to confirm findings.
In order to establish pure data in ERP studies, background 'noise' and extraneous material must be completely eliminated, which may not be easy to achieve.
Post-mortem examinations
= Brain is analysed after death to determine whether certain observed behaviours during the person's lifetime can be linked to structural abnormalities in the brain.
post-mortem examinations strengths:
Vital in providing a foundation for early understanding of key processes in the brain.
Broca and Wernicke both relied on post-mortem studies in establishing links between language, brain and behaviour before neuroimaging became a possibility.
Also used to study HM's brain to identify areas of damage associated with memory deficits.
post-mortem examinations limitations:
Observed damage to the brain may not be linked to deficits under review but to some other unrelated trauma or decay.
Raise ethical issue of consent from individual before death.
Participants may not be able to provide informed consent.