Tle exam (TLE10) (PHINMA)

• New Product Strategy

  • Generating new products ideas
  • Screening ideas
  • Business analysis
  • Product development
  • Market tests
  • Commercialization
• Criteria in Selecting a Business Ideas

  • Markets
  • Capital
  • Skills
  • Suppliers
  • Individual interest
  • Technology
  • Man power
• Digital marketing

  • Search engine optimization
  • Search engine marketing
  • Email marketing
• USP

  Unique Selling Point
• Examples of Business Ideas

  • Accessories
  • Agriculture and fisheries
  • Cleaning materials
  • Clothing and textile
  • Education
  • Food and food services
  • Handicrafts
  • Health and Health Services
  • House Furnishing
  • Housing
  • Transportation and communication
• Agriculture and fisheries


  meat and poultry products, fruits and vegetables, fish and other kinds of seafood, cut flowers, plants and nurseries, animal feeds, poultry, and hog raising
• Accessories


  men's and women's accessories, baby accessories, home accessories, and office accessories
• Cleaning materials


  soaps and detergents, floor waxes and polishing compounds, personal hygiene needs, and all accessories used for cleaning
• Clothing and textile


  textile and clothing products, personal clothing and accessories, fashion accessories, household clothing items, clothing and accessories production, dressmaking and tailoring, trading, and selling clothing items
• Education


  school supplies and equipment, publishing, learning activities, tutoring and teaching, special schools, daycare centers, and production of learning equipment
• Handicrafts


  all handicrafts and products made of wood, paper, leather, metal, stone, and other materials, embroidery, and weaving
• Health and health services


  personal care items, health products and supplements, caregiving and related services, spa, therapy, special clinics, medicines, and drugs
• Home furnishings


  all products for kitchen, bedroom, living rooms, and other accessories
• Housing


  building and specialized skills in house construction and refurbishing
• Transportation and communication


  supplies and services, transport vehicles and services, auto services, and repair shops
• Product Development


  A good idea for a product/service is a tool in the hands of an entrepreneur and finding a good idea is the first step to manifesting an entrepreneur's creativity
• Markets


  Analyze the number of prospective buyers, the presence of competitors, and the prices and quality of goods and services, If the needs of the consumers are not fully satisfied, then business opportunities exist in areas where consumer satisfaction is weak
• Capital


  Money is important in putting up a business. The availability of funds should fit the type of business to be established.
• Skills


  The entrepreneur should have the necessary skills in the business that he/she will undertake.
• Suppliers


  There should be sufficient suppliers of raw materials and other inputs of the business.
• Individual interests


  The business interests of individuals vary. Interests should match business opportunities
• Technology


  Entrepreneurs should be aware of the presence of technology, particularly new technology needed to improve products or services, or introduce new ones in the market.
• Manpower


  When setting up a business, make sure that experts or trained personnel are available to make the business feasible. The success of a business enterprise also depends on the efficiency of its employees.
• Criteria in Selecting a Business Ideas

  • Markets
  • Capital
  • Skills
  • Suppliers
  • Individual interest
  • Technology
  • Man power
• Examples of Business Ideas

  • Accessories
  • Agriculture and fisheries
  • Cleaning materials
  • Clothing and textile
  • Education
  • Food and food services
  • Handicrafts
  • Health and Health Services
  • House Furnishing
  • Housing
  • Transportation and communication
• A sample product development process in dressmaking

  • Line Planning And Research
  • Design/Concept Development
  • Design Development and Style Selection
  • Marketing the Line
  • Pre-production
  • Line Optimization
• Line Planning and Research


  Describe your strategies to reach your potential customers, your expected sales, and your selling methods.
• Design/Concept Development


  Conceptualize products that can be offered to customers
• Design Development and Style Selection


  Create preliminary patterns and fit sizes, prototype samples of garments to prospective customers
• Marketing the Line


  Sell samples to prospective buyers and retailers
• Pre-production


  Create production patterns according to size and finalize the creation of garments based on quality standards
• Line Optimization


  Present evidence of the marketability of the garments in terms of orders and forecast sales.
• What are some examples of accessories that can be sold as business ideas?

  Men's, women's, baby, home, and office accessories
• What types of products fall under the agriculture and fisheries category?

  Meat, poultry, fruits, vegetables, seafood, and animal feeds
• What are some examples of cleaning materials that can be offered in a business?

  Soaps, detergents, and personal hygiene products
• What products are included in the clothing and textile category?

  Clothing products, fashion accessories, and dressmaking
• What business opportunities exist in the education sector?

  School supplies, tutoring, and daycare centers
• What are some examples of food and food service businesses?

  Restaurants, bakeries, and food delivery
• What types of products are considered handicrafts?

  Products made of wood, paper, leather, and other materials
• What services are included in the health services category?

  Personal care items, caregiving, and special clinics