Media Studies

• What is the Had Sell technique in advertising?


  It is an aggressive advertising method that is short and loud.
• What is the purpose of the Had Sell technique?


  It is used in awareness-raising campaigns.
• What does "Demonstrative Action" refer to in advertising?


  It refers to showing the product being used in the advert.
• What is a "Lops" in advertising?


  A small recognizable design used on products and promotional materials.
• How does a "Lops" become associated with a product?


  Through repetition over time.
• What is the "Modeag Address" in advertising?


  It is the way the advert communicates its message to the audience.
• What elements are included in the "Modeag Address"?


  Use of informal or formal language and direct address.
• What does "intertextuality" mean in advertising?

  It refers to when one text's meaning appears in another context.
• What are "nostalgic references" in advertising?


  References that evoke memories and emotions related to the past.
• What is "Product Endorsement"?

  It is the use of celebrities and organizations to sell a product or raise awareness.
• How can an audience be influenced by a product endorser?


  They may be convinced by the endorser to buy the product or listen to the message.
• What is a "Unique Selling Point" (USP) in marketing?


  It is an element that makes the product different from its competitors.
• Why is a Unique Selling Point important in marketing?


  It helps to differentiate the product from competitors.
• What is the first concept in the Media Studies Framework mentioned?

  Representation
• What does the term "Representation" refer to in media studies?

  It refers to how media portrays and constructs reality.
• What is the second concept in the Media Studies Framework?

  Stereotypes
• How do stereotypes function in media representation?

  Stereotypes simplify and generalize characteristics of groups or individuals.
• What is the third concept in the Media Studies Framework?

  Construction
• What does "Construction" mean in the context of media studies?

  It refers to how media content is created and shaped by various factors.
• What is the fourth concept in the Media Studies Framework?

  Mediation
• What does "Mediation" involve in media studies?

  Mediation involves the process through which media represents and interprets reality.
• What is the fifth concept in the Media Studies Framework?

  Encoding and Decoding
• What do "Encoding and Decoding" refer to in media studies?

  Encoding refers to how producers create messages, while decoding refers to how audiences interpret them.
• What is the title of the special edition mentioned in the study material?

  EUREFERENDUM SPECIAL EDITION
• Which publication is associated with the special edition mentioned?

  The Daily Telegraph
• What is the theme of the special edition titled "Birth of a new Britain"?

  It likely discusses significant changes or events affecting Britain.