Media language

• What is the purpose of the Media Studies Framework?


  To analyze and understand media products and their components.
• What are technical codes in moving image products?


  They are the conventions used in film and video to convey meaning.
• What are the effects of using a single camera angle in a narrative?


  • Restricts the narrative
  • Limits the depth of the story
  • Used for specific purposes
• Why is a variety of camera angles more engaging for the audience?


  • It enhances visual interest
  • It provides different perspectives
  • It can convey complex emotions
• How does the type of camera angle affect a production?


  It influences the mood and tone of the narrative.
• What is a static shot in film production?


  A shot where the camera does not move during filming.
• What is the purpose of a panning shot?


  To move the camera horizontally to follow movement or show a wide expanse.
• What effect does a zooming shot have on the viewer?


  It focuses on a particular subject, creating feelings of closeness or distance.
• What is a tracking shot?


  A shot where the camera follows a moving subject.
• What is the editing process in media production?


  • Assembling different shots and scenes
  • Selecting and sequencing visual and audio components
  • Enhancing the final version of a video
• How is color used in print products?


  To create a desired aesthetic and mood.
• What role does lighting play in print products?


  It highlights aspects of imagery and impacts audience perception.
• How do camera angles affect product photography?


  They impact how the product is presented and perceived.
• Why is layout and design important in print products?


  It creates a visual hierarchy and directs the reader's eye.
• What is the significance of typography in print products?


  It impacts readability, brand identity, and the overall message.
• How do graphics enhance print products?


  They supplement written content and enhance engagement and clarity.
• What are post-production techniques in media production?


  Methods like image manipulation, color correction, and retouching to perfect imagery.
• What are audio codes in theatre products?


  They are elements that communicate messages through sound.
• What is diegetic sound?


  Sound that originates from the source of action within the production.
• What is non-diegetic sound?


  Sound that is external to the action and heard only by the audience.
• How does music function in theatre productions?


  It conveys emotions and atmosphere, guiding audience interpretation.
• What role do sound effects play in theatre productions?


  They set the scene, generate atmosphere, and add dramatic tension.
• What are visual codes in media products?


  • Messages conveyed through sight
  • Include elements like color, shape, and movement
  • Use semiotics to suggest meanings
• How does clothing function as a visual code?


  It indicates characters' status, personality, and occupation.
• What does polysemy refer to in visual codes?


  How multiple meanings can be generated from one visual code.
• What is Roland Barthes' contribution to semiotics?


  He proposed that cultural products communicate messages using signs and symbols.
• What is connotation in semiotics?


  The implied or suggested meaning of a sign related to its context.
• What is denotation in semiotics?


  The explicit and fixed meaning of a sign.
• How does language and mode of address affect audience perception?


  • Different types of language have varying effects
  • Choice of language contributes to overall meaning
  • Mode of address influences audience engagement
• What is the mode of address in a text?


  The way in which a text speaks to or addresses its intended audience.
• What is language register?


  The level of formality or informality used in language.
• What are language features?


  Elements of language that contribute to writing style and effectiveness.
• What is dialect?


  A regional or social variety of a language.
• What is slang?


  Informal language used within particular social groups.
• What is jargon?


  Specialized vocabulary used in particular fields of work or study.
• What is the intended audience of a text?


  The readership that the text is designed to address.
• What is perspective in a text?


  The point of view from which a text is presented.
• What is tone in a text?


  The overall feeling or attitude expressed through language choices.
• What are the key types of language in communication?

  • Formal: Polite and adheres to grammatical rules
  • Informal: Friendly and relaxed approach to language
• What are the elements of visual communication?

  • Composition: Arrangement of elements
  • Colours: Evoke emotions and guide attention
  • Typography: Typeface and style choices