MIL codes and convention

• What are media languages?


  Codes, conventions, formats, symbols, and narrative structures that indicate the meaning of media messages to an audience
• How do media producers convey meaning to their target audience?

  By using codes, conventions, and formats to create and transfer meaning
• What is the denotative meaning in media interpretation?

  The literal meaning of a media message
• What is the connotative meaning in media interpretation?


  Meaning that has symbolization and needs interpretation
• What are media codes?


  Tools used to construct or suggest meaning in media forms that have a commonly established meaning to the target audience
• What are the types of media codes?

  • Symbolic codes: Audience-based interpretation (e.g., setting, color, language)
  • Technical codes: Specific to a media form (e.g., camera angles, lighting)
  • Written codes: Formal written language (e.g., text in frame, dialogue)
• What is the purpose of media conventions?


  To organize codes in a product based on a standard or norm
• What are the types of media conventions?

  • Form convention: Expected arrangement (e.g., title at the beginning)
  • Story convention: Basic narrative structures (e.g., predictable plot developments)
  • Genre convention: Common elements in narratives (e.g., character types, themes)
• What are media messages?


  Pieces of information sent from a source to a receiver
• How do audience life experiences affect media messages?

  They lead to unique interpretations of the messages
• Who are media producers?

  Individuals engaged in the process of creating media content to finish a media product
• What skills must media producers possess?

  Skills in assessing media text and a thorough understanding of the target product and processes
• Who are media stakeholders?


  People or organizations that share the same interests or intentions
• What role do media stakeholders play in media production?

  They share interests or intentions related to the media content