choosing an effective method of communication

• appropriate language - if the language is too technical or too difficult for the customers to understand then the message may be misinterpreted
• confidentiality - medium chosen must be appropriate to the message being given
• cost - the expense of the communication process is a very important factor
• urgency - if a crucial piece of information has to be communicated instantly to a supplier, then a phone call, a text or e-mail may be appropriate
• feedback - the business may be looking for feedback in order to take further action