Opportunities

• marketing - firms, if used correctly, can market their goods/services through online sources in a much more effective way - cost of a well designed website and social media is less expensive that traditional advertising outlets and can reach a national and international audience
• production - more highly productive and environmentally cleaner methods are now available to firms - large scale production can now take place using computer integrated and aided manufacturing - this can reduce staffing costs and increase consistency and quality
• communication - the use of communication methods such as video-conferencing have greatly reduced the cost and increased the speed of communication with various stakeholders - the need for international travel can be reduced for meetings and firms can engage with customers through websites and social media dealing with issues promptly
• remote working (HR) - over the past 24 months firms have had to adapt to a new way of working - the use of technology has allowed for not only to remain productive during this period but can now also over a more flexible work from home approach for staff