HSM

• Hypodermic syringe model sometimes called the


  magic bullet theory
• model argues media acts like a what 


  syringe
• media acts like a syringe and injects what


  media texts and messages into veins of media audiences
• Audience are described as what by hsm


  unthinking and passive recievers of media texts
• Audience seen as unthinking and passive recievers of media texts who are an unable to resist what


  messages that are injected into them
• Media messages fill audience with what 


  dominant ideaology
• Its argued we can assume media has some effect on consumers why


  Due to the fact they spend millions of pounds on advertising their products which encourage audience to buy their good
• criticism of hsm is that we are not homogenous meaning 


  not same in way we see media content
• criticism assumes audience is gullible and easy to manipulate but


  people are active thinkers use media for own purposes
• criticism suggests media has enourmous power and influence which overides who


  agencies of soc aswell as ppls experiences