2 step flow model

• Katz and Lazarsfled tackle hsm with what


  2 step flow model
• 2 step flow model argues media has what effect on media 


  strong
• 2 step flow model audience said to not simply be passive and 


  directly react to media content
• Whats an opinion leader 


  somebody who look up to and get aspired by
• An example of an opinion leader can be who


  it can be a popular student or a social media influencer
• limitation of 2 step flow model we may have more than what 


  opnion leader
• Another limitation of opinion leaders is that we may only accept ol to an 


  certain extent may not agree with everything they say
• Rise in new media is an limitation of 2 step flow model 


  As audience may gain acess to new media where our opinion leader arent on it and find new ones and other people who are interesting
• Opinion leaders are described as those who are respected members of social group who get info and then form their what


  own view of it and then will selectively pass it on
• Opinon leaders select interpret and filter media images 


  create their own interpretation of media content and then pass it on to others
• more than 2 steps in medias inf as

  people may have more than one opinion leader meaning ideas will get discussed and interpreted again
• suggests people are vulnerable to who

  opinion leaders
• Hobson studied what


  office environment
• hobson found key individs who 


  influenced others to watch tv and their reaction towards the programmes
• Hobson found out opnions wre passed to who 


  other colleagues
• Hobson found out a social norm occured in ofice of what to 


  watch
• Hobson finally found out new recruits had to do what


  conform to fit in