this was used by Maltby in a large-scale study and from these results, they developed the levels of parasocial relationships.
the absorption addiction model
developed by McCutcheon to explain how parasocial relationships become abnormal.
allows them to escape from reality
absorption
seeking fulfilment through celebrity worship drives an individual to intensely focus on the celebrity, become preoccupied with their life and identify closely with them.
addiction
like an addiction, increasing 'doses' of celebrity worship can lead to extreme behaviours and delusional beliefs such as stalking due to imagined mutual feelings.
attachment theory explanation of parasocial relationship
insecure resistant
insecure avoidant
secure attachment
insecure resistent
most likely to form parasocial relationship
they have concern that others will not reciprocate their desire for intimacy so they turn to tv characters to unfulfilled needs met.
insecure avoidant
least likely to form parasocial relationship
they find it difficult to develop relationships and therefore are very unlikely to seek them for real or fictional people.
secure attachment
not likely to form parasocial relationship
often have satisfactory real-life relationships and do not seek additional relationship with a celebrity.
research support for levels
The level's predictive validity is supported by McCutcheon who found that higher levels of parasocial relationships predict anxiety in intimate relationships, confirming the model's classification of celebrity worshippers.
Support for absorption addiction model
Maltby found that girls with intense-personal parasocial relationships with admired celebrities has poor body image, supporting the addictionabsorption model's link between poor psychologicalfunctioning and parasocial relationships.
universal tendency
Dinkha et al found that insecure attatchment predicts intense parasocial relationships across both collectivist and individualist cultures, supporting attachment theory as a universal explanation for the desire to form parasocial relationships.
counterpoint
McCutcheon found no link between attachment types and parasocial relationships, suggesting they don't necessarily compensate for attachment issues.