Jungian Theory

• Carl Jung, a psychologist, published a book in 1921, saying that certain personality types follow certain behavioural patterns
• Most people adopt one of the two behavioural patterns. We apply the Jungian theory to understand what drives the actions of a team member to improve the productivity of a team
• Jung said that each person has a natural orientation towards one of the four functions. That is intuition, thinking, sensing and feeling, and then the opposite function would be compensated
• Intuition

  • Facts to see bigger picture
  • Explores new ideas and new opportunities
• Thinking

  • Evaluate situations and logically decides causes and effects
• Sensing

  • Use senses to clarify information and make decisions
• Feeling

  • Involves feelings to make judgements based on own opinions and beliefs
  • Values harmony and team spirit