The sustainability of the rooibos industry depends on strict and adequate control measures relating to production, product development and marketing of rooibos
To ensure sustainable rooibos crops in future, it is important that the environment in which it is planted is managed correctly. (e.g removing invasive plants and preventing soil degradation)
The greatest challenge is to be able to have large-scale production of rooibos without threatening biodiversity, since large areas of fynbos are destroyed in order to plant rooibos plantations