One of the first cognitive psychologists to realise that the MSM's view of the long term memory was too simplistic and inflexible. Tulving proposed there are 3 LTM stores.
Episodic memory
Time stamped
Most complex
Memory of a single episode will include multiple elements eg. people or places
Must make a conscious effort to recall them
Semantic memories
Facts and figures
Knowlage of the world
Not timestamped - don't remember where we learnt it
Less personal
Procedural memories
We can recall these memories without conscious awareness or a great deal of effort
Skills we might find difficult to explain to someone else
Actions and skills
Ao3 points for LTM
Case study of HM and Clive wearing = clinical evidence
For both their episodic memory was impaired due to amnesia. However their semantic memory was intact and they understood the meanings of words and in HM's case his procedural memory improved.
Increased validity
Ao3 for LTM
Neuroimaging evidence - Tulving, pps required to perform various memory tasks while being scanned by a PET scan.
Left prefrontal cortex = semantic
Right prefrontal cortex = episodic
Ao3 for LTM
Real life application - Bellville et al demonstrated episodic memories could be improved in older people who had a mild cognitive impairment. Trained pps performed better on a test of episodic memory than a control group.
Ao3 of LTM
Case studies are not generalizable + poor control over variables
Ao3 of LTM
Opposing theory - Cohen and Squire disagree with Tulving's division of the LTM into three types.
Accept procedural memories represent one type of LTM but argue that episodic and semantic memories are stored together in one LTM store that they call the declarative memory ie. memories that can be consciously recalled. Procedural are non-declarative.