multi channel distribution

• What is multi-channel distribution?


  It is the use of several methods to sell products to customers.
• Why do businesses use multi-channel distribution?


  To maximize sales, profit, and customer loyalty by providing choice and convenience.
• What are some popular methods of multi-channel distribution?

  • Retail store
  • Own website
  • Comparison website
  • Telephone sales
  • Catalogue
• In which industries is multi-channel distribution particularly popular?


  It is popular in retail industries, such as clothing shops.
• How do clothing businesses typically implement multi-channel distribution?


  They often have a retail store, a website, and provide catalogues to customers.
• How do mobile phone companies utilize multi-channel distribution?


  They have physical shops, online websites, and sell through third-party and comparison websites.
• What is a common practice regarding pricing in multi-channel distribution?


  Businesses often have different pricing and offers using different channels of distribution.
• How might a comparison website's pricing differ from a business's own website?


  The price may be cheaper on a comparison website than on the business's own website.