AO1 - Location Situational Variable

• Milgram conducted his original research in a laboratory of Yale University and found 65% obeyed.
• Milgram conducted a variation in a run-down office building in Bridgeport, USA and found obedience levels dropped to 47.5%.
• Less credible locations can result in reduced levels of obedience.
• If the location is perceived to have more scientific status or prestige, people are more likely to obey.