Evaluation

• Lucas et al (2006)


  asked students to give answers to maths problems that were either difficult or easy

  there was greater conformity to incorrect answers when the questions were difficult rather than easy

  this is evidence for INFORMATIONAL SOCIAL INFLUENCE
• McGhee & Teevan (1967)


  students high in affiliation (a person's need to feel a sense of belonging) are more likely to conform

  therefore, there are individual differences in normative social influence based on the need for affiliation