evaluation

• Wundt's methods were unreliable

  • relied on 'non observable' responses
  • Wundt's approach ultimately failed because of the lack of reliability of his methods.
• A scientific approach tests assumptions about behaviour

  • reliance on objective and systematic methods of observation, knowledge acquired using the scientific method is more than just passive acceptance of theories about behaviour.
  • establish the causes of behaviour through the use of methods that are both empirical and replicable
• Instrospection is not particularly accurate

  • Nisbett and Wilson claim that we have very little knowledge of the causes of and processes underlying, our behaviour and attitudes.