P- one strength of the humanistic approach is that it rejects attempts to break up behaviour and experience into smaller components (reductionism)
E- behaviourists explain human and Animal learning in terms of simple stimulus- response connections. Supporters of the cognitive approach see human beings as little more than information- processing machines. Biological psychologists reduce behaviour to its basic physiological processes. Freud described the whole personality as a conflict between three things: Id, Superego and ego
E- in contrast, humanistic psychologists advocate holism, the idea that subjective experience can only be understood by considering the whole person
L- this approach may have more validity than its alternatives by considering meaningful human behaviour within its real-world context