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Microeconomics Y2
Revenue, Costs, and Profits
Revenue
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Yossy Balogun
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Cards (7)
Total Revenue
Price
x
Quantity
Average Revenue
Total
Revenue/
Quantity;
AR=Price
, AR=Demand
Marginal Revenue
Additional revenue a firm makes from selling one extra unit; Change in TR/ Change in Q
Relationship between
MR
and
TR
MR is negative- TR decreases with
quantity
MR=0- TR doesn’t change
MR is positive- TR increases with quantity
Total Revenue
and
Elastic Demand
Increase in price- quantity demanded falls by a
larger
% so total revenue
decreases
Decrease in price- quantity demanded increases by a
larger
% so total revenue
increases
Total Revenue
and
Inelastic Demand
Increase in price- increase in total revenue as quantity falls by a
larger
%
Decrease in price- decrease in total revenue as quantity increases by a
smaller
%
Revenue Maximisation
Where
MR
=0
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