Cards (7)

    • Total Revenue
      Price x Quantity
    • Average Revenue
      Total Revenue/ Quantity; AR=Price, AR=Demand
    • Marginal Revenue
      Additional revenue a firm makes from selling one extra unit; Change in TR/ Change in Q
    • Relationship between MR and TR
      MR is negative- TR decreases with quantity
      MR=0- TR doesn’t change
      MR is positive- TR increases with quantity
    • Total Revenue and Elastic Demand
      Increase in price- quantity demanded falls by a larger % so total revenue decreases
      Decrease in price- quantity demanded increases by a larger % so total revenue increases
    • Total Revenue and Inelastic Demand
      Increase in price- increase in total revenue as quantity falls by a larger %
      Decrease in price- decrease in total revenue as quantity increases by a smaller %
    • Revenue Maximisation
      Where MR=0
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