W - fMRI - poor temporal resolution compared to EEG. As fMRI measures changes in blood flow, these changes are much slower than changes in neural activity (it lags behind neural activity by several seconds). This lag can make interpreting the changes in activity caused by an event difficult. Furthermore, quick changes in brain activity, e.g. ones which last 50ms, will not be detected well by fMRI. Therefore fMRI is not an effective technique for identifying when neural activity happens