Part 2: Extrinsic Rewards & Intrinsic Motivation

• Extrinsic Rewards & Intrinsic Motivation

  • eg Discounts to encourage adherence/keep coming back (to gym) = extrinsic
• Cognitive Evaluation Theory (Deci, 1975; Deci & Ryan, 2002)

  • At subconscious level
  • Theory to explain the differential effects of rewards on intrinsic motivation (I.M.)
  • Critical aspect ⇒ evaluation, interpretation, or perception of the reward; NOT the reward per say
  • Extrinsic rewards are not necessarily good or bad!
  • Subtheory of self-determining theory 
  • Will be in exam 
• Cognitive Evaluation Theory

  • Theory to explain the differential effects of rewards on intrinsic motivation (I.M.)
  • But other times same extrinsic reward can decrease intrinsic motivation 
  • Depends on how interpret the reward  
• Cognitive Evaluation Theory

  • Critical aspect ⇒ evaluation, interpretation, or perception of the reward; NOT the reward per say
  • Uniquely interpret reward 
  • May be interpreted not as you intended 
• Cognitive Evaluation Theory

  • Extrinsic rewards are not necessarily good or bad!
  • How perceive/interpret the reward that matters 
  • 2 aspects/perceptions of a reward that affect I.M
  • That influence if extrinsic reward helps or not
• Cognitive Evaluation Theory

  1. Controlling Aspect (internal vs. external)
  2. Informational Aspect (about self-competence)
• Cognitive Evaluation Theory

  • Controlling Aspect (internal vs. external)
  • Am I in control of how I earn the reward ? Bc/ of how how I play
  • Helps intrinsic motivation (positive)
  • Or do I have to play well to receive reward 
  • Reward now controlling you 
  • Only compete for reward (extrinsic motivation)
• Cognitive Evaluation Theory

  • Informational Aspect (about self-competence)
  • Connected to controlling aspect 
  • I feel like in control of earning that info - you have earned it, receiving them cause are good at what you do (competent)
  • Internal reward - satisfaction, accomplishment 
  • Cherry on top = positive way 
  • Only playing to keep getting paid 
  • Negative way
  • Person paying them is in control 
  • Affect stress, enjoyment
• Cognitive Evaluation Theory - The 2C’s

  • Control & Information of Competence 
  • If have control & the information given insight of our competence 
  • If in charge of rewards make sure they can connect the dots 
  • Not just quantity but the quality
  • Quality more important
• Cognitive Evaluation Theory

  • Any reward has potential controlling and/or informational aspects: perception is the key!
  • In or out of my control 
  • Doing for praise 
  • Info about competence or not 
  • If everyone gets same rewards, what’s that say about my competence 
  • Is not a either or is a bit of both 
  • Rewards (control) giving information of competence 
  • Balancing it is a challenge
• cognitive Evaluation Theory

  • Balance between Informational & Controlling Aspects:
  • Increase feelings of self-competence/self-control → increase intrinsic motivation (IM)
  • Decrease feelings of self-competence/self-control → decrease intrinsic motivation (IM)
  • Not necessarily good or bad depends on how is perceived

  
• Cognitive Evaluation Theory

  • ‘Balance’ between Informational & Controlling Aspects:
  • Increase feelings of self-competence/self-control → increase IM
  • Even if is a huge extrinsic reward 
  • Decrease feelings of self-competence/self-control → decrease IM
  • No info from reward about competence (others get same, or get nothing)
  • Are you just plating for reward 
  • Not necessarily good or bad depends on how is perceived

  
• Rewards: 

  • Trophies, trinkets, payment etc