Methods for results tracking

• What is the purpose of surveys and questionnaires?

  To collect direct feedback from users
• What do engagement metrics help gauge?

  User satisfaction, usability, and emotional response
• What types of data are analyzed in engagement metrics?

  Click-through rates, bounce rates, time spent
• What does conversion tracking measure?

  Desired user actions like purchases
• What is A/B testing used for?

  To compare two versions of content
• What is the goal of focus groups and interviews?

  To gain in-depth insights from users
• What does sentiment analysis evaluate?

  Positive, neutral, or negative sentiments
• What does behavioral analytics observe?

  User actions like heatmaps and click patterns
• What are the advantages of using surveys and questionnaires?

  • Higher response rates
  • Less expensive or time-consuming
  • Insight into website performance
  • Testing new ideas with A/B testing
  • Detailed and specific answers at low costs
• How can behavioral analytics improve user experience?

  By prioritizing changes to the site or app
• What are the disadvantages of using surveys and questionnaires?

  • Potential for dishonest answers
  • Time and resource-intensive
  • Difficulty engaging large groups
  • Time-consuming processes