the research study is legitimate and any research effect can be trusted not to be contaminated with unwanted variables
research findings should have external validity where they can be generalised beyond specific context of study
what are the types of external validity?
population validity - when results can be generalised to other groups of people (other populations/samples)
ecological validity - when results can be generalised to situations outside the research setting
temporal validity - when results can be generalised to other periods of time
what is face validity?
that you measure what you intend to measure
to ensure this a panel of experts in the research may be asked to asses the measure for validity
the simplest technique to test validity
what is concurrent validity?
how well does the measure agree with existing measures
to ensure this we test participant with both the new test and the established test
high agreement (+0.8) = high concurrent validity
what is predictive validity?
is measure associated with future behaviour
we can investigate this by following up participants to see if future performance is similar to performance on our measure
what is temporal validity?
whether results remain true and valid over a period of time
e.g. Freud has been criticised as his ideas (e.g. penis envy) are seen as an outdated reflection of Victorian society in which he lived
how do you improve the validity of experiments?
control group used to make sure IV only affects DV
control variables need to be thorough standardisation in order to reduce investigator effects and demand characteristics (single-blinded and double-blinded procedures can be used)
how do you improve the validity of questionnaires?
lie scale used within results (additional questions which assess how truthful someone is in their answers) helps control social desirability bias
anonymity can encourage truthfulness, increasing validity
how do you improve the validity of observations?
covert - high ecological validity, behaviour is natural and authentic
behavioural categories which are broad/ambiguous/overlap may reduce validity so must be clear and operationalised
how can you improve the validity of qualitative methods?
higher ecological validity due to depth and detail allowing more subjectivity in reflecting a participants reality
interpretative validity must be demonstrated - researcher has shown their interpretation matches participants reality using direct quotes
triangulation - gathering evidence from multiple sources so interpretations can be validated