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Cards (50)
What is an industry?
Groups of
firms
producing similar
products
/services
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What is a sector?
A broader grouping including
industries
or
markets
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What does the PESTEL Framework analyze?
External
macro-environmental
factors influencing industries
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What defines a market?
A group of
customers
with specific needs
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What does demand refer to in business?
Buyers' willingness
and
ability to purchase
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What is supply in a business context?
The
quantity
of a product sellers provide
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What does Porter’s Five Forces framework analyze?
The competitive dynamics of an
industry
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What is the Value Net framework used for?
Mapping
relationships
to explore value-creating
cooperation
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What are resources in a business context?
Tangible
and intangible
assets
an organization possesses
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What are capabilities in an organization?
The ability to integrate and deploy
resources
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What are core competencies?
Unique
capabilities
providing
significant
value
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What are dynamic capabilities?
Ability to adapt
resources
to changing conditions
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What are threshold capabilities?
Essential
capabilities needed to compete
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What are distinctive capabilities?
Capabilities that differentiate a business from
competitors
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What is organizational knowledge?
Unique,
collective intelligence
specific to an organization
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What is SWOT Analysis used for?
Evaluating
internal
strengths and weaknesses
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What does the TOWS Matrix link?
Internal
and
external
factors to generate strategies
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What does the VRIN Framework focus on?
Criteria for
core competencies
:
Value
,
Rarity
,
Inimitability
,
Non-substitutability
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What does the Ansoff Matrix identify?
Growth directions based on product and market
dimensions
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What does the BCG Matrix categorize?
Strategic Business Units
based on
market share
and
growth
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What does the McKinsey Matrix evaluate?
Strategic Business Units
using industry
attractiveness
and strength
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What does the Parenting Matrix assess?
The fit between
SBUs
and corporate
capabilities
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What is strategy in a business context?
The
direction
and scope to achieve
advantage
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What is competitive advantage?
The ability to
outperform
competitors by delivering value
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What is cost leadership?
A strategy focusing on being the
lowest-cost
producer
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What is differentiation in business strategy?
Offering unique products justifying a
price premium
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What is a focus/niche strategy?
Targeting specific
market segments
with tailored offerings
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What are trade-offs in strategy?
Deliberate decisions to prioritize certain
capabilities
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What is marketing?
The
process
of creating value and building relationships
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What is Customer Perceived Value (CPV)?
Evaluation of benefits and costs relative to
alternatives
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What is a Unique Selling Proposition (USP)?
The
feature
that makes a product unique
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What does Segmentation, Targeting, and Positioning (STP) involve?
Dividing
the market, selecting targets, positioning
products
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What is the Marketing Mix (4Ps)?
A framework including
Product
,
Price
,
Promotion
,
Place
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What is innovation in a business context?
The commercial application of an
invention
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What is creative destruction?
Replacement of old
processes
with newer ones
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What is product innovation?
Innovation focusing on product
features
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What is process innovation?
Improving
production
and distribution methods
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What is open innovation?
Leveraging
external knowledge
for innovation
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What is closed innovation?
Relying solely on
internal
resources for innovation
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What is management in a business context?
The process of
planning
,
organizing
,
leading
, and
controlling
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See all 50 cards
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