conformity

• Who devised the two process theory in 1955?

  Deutsch
• What does the two process theory suggest?

  There are two main processes explaining behavior
• What is normative social influence (NSI) related to?

  Group norms
• How do norms affect individuals in a group?

  Norms guide the behavior of individuals
• Why is normative social influence considered an emotional process?

  It relates to how you feel
• What was the scenario used in Sherif's 1935 study?

  Participants stared at a dot of light
• What is the autokinetic effect?

  An illusion where a stationary light appears to move
• What did repeated trials in Sherif's study reveal about group estimates?

  Groups converged towards a similar estimate
• What happened when the Sherif experiment was repeated individually?

  Participants gave similar answers to the group
• What was the main task in Asch's line study?

  Identify which line matches the size of X
• What was the outcome of Asch's study regarding conformity?

  75% conformed at least once
• What are the pros and cons of conformity according to the study material?

  Pros:

  • Useful applications in marketing (e.g., Pepsi vs. Cola adverts)

  
  

  Cons:

  • Political ideas (e.g., Donald Trump)
  • Terrorism (conforming to beliefs and actions)
• Who proposed the types of conformity in 1958?

  Kelman
• What is internalisation in terms of conformity?

  Genuinely agreeing with the group
• What does compliance mean in the context of conformity?

  Agreeing to do something when told
• What is identification in conformity?

  Conforming due to group member identification
• What are the key points about cultural norms and conformity?

  • Norms are often background influences
  • Cultural norms reflect group consensus
  • Passed down from previous generations
• How does the brain respond to challenging norms?

  It uses energy and triggers responses
• What is positive deviance and its significance?

  • Unusual approaches to social issues
  • Example: Feeding malnourished children shrimp
• How does art relate to social norms?

  • Art confronts and challenges social norms
  • Encourages critical thinking about conformity
• What is the unusual approach of positive deviance?

  It offers alternative solutions to problems