Introduction to Media Information Literacy

• Communication: is the process of sharing ideas and opinions about issues, people, events and places between or among persons through various channels with the intent to gain common understanding.
• Media: The means of communication, as radio, television, newspapers, and magazines that reach or influence people widely.” Media is actually a plural form of “medium”, the meaning of which also reflects the importance of the information and communication process.
• Traditional Media – Newspaper, radio and television

  New Media – Computer, mobile phones and other digital gadgets
• Information: The message conveyed by the sender to its recipient through various channels. It is not always textual in form. As a message, it may also be in video, sound, image, graphics, animation and other non-verbal forms.
• Multimedia: combining multiple forms of media.
• Media And Information Literacy

  • It is about equipping citizens with the competencies and skills to engage effectively and responsibly with media and information systems.
  • It also imparts some of the fundamental abilities required for critical thinking, analysis, self-expression, and creativity, all of which are needed for members of a democratic society.