Asch's Research A01

    Cards (13)

    • Procedure
      Two large white cards with different line lengths with one card having standard line and other card with 3 seperate lines
    • Participants
      123 male American undergraduates
    • Confederates
      6 confederates in each group
    • Trials
      18 trials per participant, 12 'critical' trials
    • Conformity Rate
      36.8% of the time participants gave wrong answers
    • Non-Conformity Rate
      25% of participants did not conform
    • Conformity Occurrence
      75% of participants conformed at least once
    • Reason for Conformity
      Participants were scared of rejection and conformed due to NSI (Normative Social Influence)
    • Group Size Variation

      With 3 confederates, conformity increased to 31.8%
    • Unanimity Variation
      Dissenting confederates decreased conformity rate
    • Independence of Participant
      Participants were more independent when another person gave a different answer
    • Alternative Knowledge
      ISI (Informational Social Influence) decreased when dissenting confederate provided alternative knowledge
    • Task Difficulty Variation
      Closer line lengths increased conformity due to increased ISI
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