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Social Influence
Aschs Study
Asch's Research A01
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Cards (13)
Procedure
Two large
white
cards with different line lengths with one card having standard line and other card with 3 seperate lines
Participants
123 male American
undergraduates
Confederates
6
confederates in each group
Trials
18
trials per participant,
12
'critical' trials
Conformity Rate
36.8
% of the time participants gave
wrong
answers
Non-Conformity Rate
25
% of participants did not conform
Conformity Occurrence
75
% of participants conformed at least
once
Reason for Conformity
Participants were scared of
rejection
and
conformed
due to
NSI
(
Normative Social Influence
)
Group Size Variation
With
3 confederates
, conformity
increased
to
31.8
%
Unanimity Variation
Dissenting
confederates
decreased
conformity rate
Independence of Participant
Participants were
more
independent when another person gave a
different
answer
Alternative Knowledge
ISI (
Informational Social Influence
) decreased when dissenting
confederate
provided
alternative
knowledge
Task Difficulty Variation
Closer
line lengths
increased conformity due to increased
ISI
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