Conformity

• According to the psychologist Philip Zimbardo conformity is...

  "a tendency for people to adopt the behaviour, attitudes and values of other members of a reference group."

  This can occur without our knowledge.
• Psychologists believe that we are all subject to the forces of social influence, whether or not we like it! Many of our everyday behaviours and decisions are the result of the pressure to conform to the opinions and behaviours of other people.
• Social Influence is the change in behaviour that one person causes in another intentionally or unintentionally.