Types of Conformity

• Internalisation - When a person changes their public behaviour and their private beliefs. This is usually a long-term change and often the result of informational social influence (ISI).
• Identification - When a person changes their public behaviour and their private beliefs, but only while they are in the presence of the group. This is a usually a short-term change and normally the result of normative social influence (NSI).
• Compliance - When a person changes their public behaviour, but not their private beliefs. This is usually a short-term change and is often the result of normative social influence.
• Compliance is described as 'going along with others.'
• Person conforms publicly and continues to disagree privately.
• People conform to gain approval or avoid disapproval.
• The behaviour/ opinion stops as soon as the group pressure stops, but it is not a permanent change in beliefs.
• Identification happens when sometimes we conform to a group as we value them.
• We identify with the group, so want to be apart of it.
• We may publicly change our behaviours to fit in with the group we identify with, even if we don't privately agree with everything the group stands for.
• Internalisation happens when views are made permanent and become apart of an individuals views.
• Views become genuinely accepted.
• Public and private change of behaviour and opinions.
• You accept the point of view and it becomes your own.
• Herbert Kelman(1958) suggested there are THREE types of conformity.
• These are three ways in which people conform to the opinion of the majority.