Composed of a series of questions that is used to get information, which is answered and filled out by all the participants in the sample.
Can be in oral or written form
Most common and widely used
Best to use when collecting data from a large sample and when crossing geographical limitations
Interview Guide
Helps you direct the conversation towards the topic and issues you want to learn about
May vary from highly scripted to relatively loose
Helps you to know what to ask about, in what sequence, how to pose your questions and how to pose follow-ups
Provide guidance about what to do or say next after your interviewee has answered the last question
Types Of Interview
Unstructured Interview – more conversational and may sometimes take long to finish and conducted in a usual situation
Structured Interview – always operates within a formal written instrument
Observation – may also be used in quantitative research with the use of an observation guide.
Types of Observation
Unstructured Observation – the observer monitors all aspects of the phenomenon that seems relevant to the problem at hand (e.g. observing children playing a new toy)
Structured Observation – specifies in detail what is to be observed and how the measurements are to be recorded (e.g. an auditor performing inventory analysis on a store) requires preparation of record-keeping forms such as category systems, checklists, and rating scales. The researcher usually has some prior knowledge about the behavior or event of interest.
Records
Refers to all the numbers and statistics that the institutions, organizations, and people keep as a record of their activities such as census data, educational records, hospital/clinic records, and the like
Experimental Approach
Used for testing hypothesis of causal relationships among variables
The researcher/s controls the independent variable and watches the effect on the dependent variable
Information: refers to either a meaningful answer to a query or a meaningful stimulus that can be considered into further queries.
Data Processing
Most often refers to processes that convert data into information or knowledge.