Location

• Milgram conducted his original research in a laboratory of Yale University and found 65% obeyed.
• Milgram conducted a variation in a run-down office building in Bridgeport, USA and found obedience levels dropped to 47.5%.
• Less credible locations can result in reduced levels of obedience.
• If the location is perceived to have more scientific status or prestige, people are more likely to obey.
• Supporting evidence from Milgram's variation in a run-down office building in Bridgeport, USA and found obedience levels dropped to 47.5%.
• Milgram's original experiment at the prestigious Yale University found obedience levels to be 65%.
• Modigliani & Rochat (1995) reviewed the transcripts from Milgram's variation at the run-down office block, and found the earlier people protested, the less likely they were to obey.
• Milgram changed the location of the obedience study.
• He conducted a variation of the study in a run down building rather than the prestigious university setting.
• The obedience rate dropped to 47.5%.
• This is still quite a high level of obedience rating but it is less than the original 65%.