Place-marketing

• What does 'Place' refer to in marketing?

  Where the product is available for purchase
• What are distribution channels in marketing?

  Routes goods follow from manufacturer to consumer
• What is the definition of distribution?

  Transporting materials to producers or consumers
• What is multi-channel distribution?

  Using more than one channel to distribute goods
• What is direct marketing?

  Direct link from producer to customer
• Who is a manufacturer?

  The maker of products
• What is the role of a wholesaler?

  Buys goods from manufacturers to sell to retailers
• What do retailers do?

  Sells goods directly to consumers
• What are the functions of a retailer?

  • Display goods
  • Promote goods
  • Sell to consumers
  • Provide customer service
  • Handle complaints
  • Distribute goods
  • Buy from wholesalers
  • Break bulk
  • Be closer to consumers
  • Offer credit
• What is a warehouse?

  A place for storing resources or products
• What factors should be considered when locating a store?

  • Closeness to market
  • Availability of shop
  • Suitability of shop
  • Cost of shop
  • Ease of access
  • Business area/passing trade
  • Nearness of similar shops
  • Planning permission
• What is e-commerce?

  Buying and selling via the internet
• What are the advantages of retailers selling on the internet?

  • Wider market access
  • Possible expansion without new sites
  • Internet advertising benefits
  • Potential lower costs
  • Keeping up with competitors
  • Convenience for customers
• What are the disadvantages of retailers selling on the internet?

  • Effects on current business
  • Diminished reputation from issues
  • Costs of website setup
  • Higher warehouse costs
  • Maintenance and delivery costs
  • Risk of fraud
  • Customer resistance
  • Increased competition
• What is m-commerce?

  Buying through mobile devices
• How can the marketing mix (4Ps) encourage customers to use a business?

  • PRODUCT: Introduce new goods
  • PLACE: Move to better locations
  • PRICE: Use economy pricing strategies
  • PROMOTION: Offer sales promotions
• What are the advantages of customers buying on the internet?

  • Compare products easily
  • Compare prices from many sellers
  • Save travel costs
  • Pay online to save charges
  • Lower seller costs
  • Wider choice of sellers
  • Shop 24/7
• What are the disadvantages of customers buying on the internet?

  • Goods not inspected before purchase
  • Misleading images of products
  • Delays in receiving goods
  • Additional return costs
  • Risk of fraud
  • Technical issues