Acquiring phobias through classical conditioning
9 month old baby called Little Albert
No unusual anxiety at the start of the study, when shown a white rat he tried to play with it
Whenever the rat presented researchers made a loud noise by banging iron bar by his ear (repetition)
Noise, unconditioned stimulus = fear, unconditioned stimulus
Rat, neutral stimulus + noise, unconditioned stimulus = fear, unconditioned response
Rat, conditioned stimulus = fear, conditioned response
Conditioning generalised to other similar objects
Other furry objects, non-white rabbit, fur coat and Watson wearing cotton ball Santa Claus beard caused Little Albert distressed