when one gender is treated less favourably than the other
Alpha bias
differences between men and women are exagerated
often devalue women in relation to males
e.g. Freuds psychosexual development (phallic stage) - both develop a desire for the opposite sex-parent, the boy creates a very strong castration anxiety. The anxiety is resolved when the boy identifies with his father, but a girls eventual identification with her same-sex parent is weaker, meaning her superego is weaker, suggesting girls are morally inferior to boys
beta bias
differences between men and women are minimised
when we assume research findings apply equally to both sexes even when females have been excluded from the research
e.g. fight or flight, biological research has favoured using male animals because female behaviour is affected by regular hormonal changes due to ovulation (ignores any possible differences) , assumes both males and females respond to threatening situations with fight or flight.
Androcentrism
alpha and beta bias are consequences of androcentrism
psychology has presented a male dominated version of the world
taking male thinking as normal and regarding female thinking as abnormal when it differs from the view of a male
female behaviour, if considered, has been misunderstood and pathologised - taken as a sign of illness
positives of alpha bias
healthy criticism of cultural values that praise certain male qualities such as agression
negatives of alpha bias
can sustain prejudices and stereotypes
positives of beta bias
makes people see men and women as the same, leading to equal treatment in legal terms
negatives of beta bias
draws attention away from the differences in power between men and women
Culture bias
cultures may differ from one another in many ways
one view in one culture may not directly apply to another culture
can occur when a researcher assumes that an emic construct is actually etic
Emic construct
one that is applied only to one cultural group
Etic construct
behaviour is universal to all cultures
Ethnocentrism
occurs when a researcher assumes that their own culturally specific practices are natural or right
uses their own ethnic group to evaluate and make judgment about other groups
e.g. strange situation, criticised for only reflecting the norms and values of American culture, misinterpretation of child rearing practices in other countries
Cultural relativism
distinction between etic and emic approaches
epic approach looks at behaviour from outside of a given culture and attempts to describe those behaviours as universal, an epic approach functions from inside a culture and identifies behaviour that are specific to that culture
principle of regarding beliefs and values of a culture from the viewpoint of that culture itself
e.g. ainsworths and bells research is an imposed epic - they studied behaviour inside one culture (America) and they assumed their ideal attachment type could be applied universally
evaluation of gender Bias
one limitation is that gender differences are often presented as fixed and enduring when they are not
maccoby and Jacklin presented findings of several gender studies which concluded girls have superior verbal ability whereas boys have better spatial ability. they suggest these differences are "hardwired" into the brain before birth.
their research was popularised because it fitted existing stereotypes of girls as "speakers" and boys as "doers".
promotes sexism in the research process as women are underrepresented.
evaluation of culture bias
one limitation is many of the most influential studies in psychology are culturally bias such as Asch and milgram.
one strength is the emergence of cultural psychology - incorporates work from researchers in other disciplines and strive to avoid ethnocentric assumptions.