meaning and representation

• attachment is a bond between an individual and a community/place
• place marketing - how places are 'sold' like products to consumers - people who will potentially visit , move to the area or invest money there
• rebranding - changing existing negative perceptions of place
• place meaning - an individuals subjective and emotional attachment to a place , sense of place
• reimaging - a process to rename and reimage a location to boost footfall , investment and the wider social and economic prospects of a place
• place making is the process where planners and archietecture create public spaces that promote public's health , happiness and wellbeing
• why do different players and stakeholders placemake?

  • create positive sense of place
  • deepen emotional attachment
  • attract investment and tourists
  • get more people to live in an area
  • economic regeneration
• example of a market led project

  Peterborough :

  • Marks and Spencers and Costa in Serpentine Green
  • Franco Manco in Queensgate
• example of a top-down project

  Salford Quays

  • docks closed in 1982 , lots of deprivation
  • government provided funding from urban programme for regeneration
  • 2006 , BBC HQ relocated there , creating thousands of jobs
• example of a flagship development project

  Cardiff:

  • Millenuim stadium
  • home of Rugby , hosted FA cup
  • generates £130 million a year
  • creates 2,500 jobs
• example of a legacy project

  Queen Elizabeth Park , Strattford

  • originally designed for olympics
  • regeneration in East End , sporting and recreational facilities
  • all facilities open to public
• example of an events project

  Liverpool European capital of culture (2004)

  • the year festival opened brought 9.7 million to city
  • generated £753.80m for economy