(10-20)

• Introduction, growth, maturity and decline define: product life cycle.
• Services can be stocked at a break-even point when incomes equal variable + fixed costs.
• An oligopolistic market occurs when a limited number of suppliers dominate a market.
• Marketing myopia consists in focusing only on one aspect of the marketing attributes without focusing on what the customer actually wants.
• BCG Matrix orders products along relative market share and growth rate.
• Vertical development is not one of the 4 basic growth strategies as defined in ANSOFF MATRIX.
• No possible substitute is a force that will lead to a higher profitability in an industry.
• Michael Porter defines strategical positions such as niche players, industry leaders and the position “stuck in the middle” by establishing a relationship between ROI and market share.
• A Blue Ocean strategy consists in creating a new market and making competition irrelevant.