Media

• The media communicates to the public in order to:

  • Educate audiences on sporting activities
  • Entertain audiences with sporting events such as the Olympics 
  • Advertise products through sponsorships
• A sport can raise its profile by becoming available to more viewers, while a media provider may gain viewers by broadcasting popular sports

  • It is cheaper for media providers to broadcast sports than to produce films or TV series, but sporting events still attract huge audiences
  • Fans of certain sports will subscribe to media outlets to ensure they stay abreast of the latest developments, fixtures and results
• Television

  • This is a very popular way for sports fans to view their favourite teams events, e.g. the football World Cup 
  • Commentary and interviews can be broadcast to give detailed information to viewers and fans
  • Events can be transmitted live or recorded to ensure that programmes air at a time that captures the largest audiences
  • Sports channels are dedicated to airing sporting news and events and audiences need to pay media companies to view these channels
• Radio

  • A radio broadcast may provide the latest information and news about sports fixtures and results
  • Radio commentary is popular at certain sporting events and can be broadcast live
  • Like TV, radio can deliver detailed information in the form of interviews
• The press

  • The press traditionally refers to printed mediasuch as newspapers and magazines
  • Today the press also includes online newspapers and magazines
  • The press is delayed, in that it is broadcast to audiences after the event, but can be available 24 hours a day due to the internet
  • Interviews, sporting results and updates are often communicated to the public via the press
  • Traditional printed press is less popular compared to other media types, but the sports pages remain a big selling point for newspapers
• The internet

  • The internet ensures that sports can be viewed and communicated 24 hours a day to huge global audiences
  • The internet can be a two-way communication method, meaning that audiences and fans can not only read sports content, but they can interact and become an active member of online communities
  • Many internet devices exist to allow accessibility to all sports news, updates, features and fixtures
  • The internet allows for live or delayed sports viewing
  • Live features may require payment to the media or broadcast services
• Social media

  • Popular social media platforms include Facebook, Instagram and TikTok 
  • Social media has introduced new ways of social interaction for sports fans and spectators
  • Sports performers, teams and spectators canshare their own sporting content with others rather than relying on other forms of media; this can be more interactive and reach a wide range of audiences