UTS RVWR

• Connotation is an idea or feeling that a word invokes and addition to its literal or primary meaning the word "discipline" has unhappy connotations of punishment and repression
• Buyer decision process: Need recognition, Information Search Evaluation of alternatives Purchase Decision and Post Purchase Behavior
• Stated that an individual's selfhood can be broken down into several fragments, with the material self being one.

  William James
• is the study of science and symbols and their use of our interpretation

  Semiotics
• Paradigmatic 


  Is a continuum of words that identical functions that can serve as substitutes for each other, though some may not be as neutral when used.
• Langue stands for the system, conventions, and rules that are adapted by a community to enable communication, while parole is the act of speech.
• Describes the economic relationships of production and exchange as being social relationships that exist among things (money and merchandise) and not as relationships that exist among people.

  Commodity fetishism