Active transport requires an input of metabolic energy and is mediated by transporters that pump solutes against their concentration or electrochemical gradient.
Hydrophilic molecules dissolve in water because they contain charged groups or uncharged polar groups that can form either favorable electrostatic interactions or hydrogen bonds with water molecules.
Cholesterol decreases the permeability of the lipid bilayer to small water-soluble molecules by decreasing the mobility of the first few CH2 groups of the phospholipid chains.
Membrane structure: The plasma membrane encloses the cell, defines its boundaries, and maintains the essential differences between the cytosol and the world outside.
Cholesterol modulates the properties of lipid bilayers by inserting into the bilayer and interacting with the hydrocarbon chains closest to the polar head groups.