Publishing an ICT Content

• website operators


  they use website statistics to determine their visitors' demographic and the time and day they usually log in
• site statistics


  are used to know when a site owner should publish new content and determine which content could affect more visitors
• WordPress


  1. Once you log in to your WordPress account, you are on the Reader tab by default. 2. Simply click on My Sites and from there you will see the statistics for your blog.
• Facebook


  1. In your Facebook page, a summary of the statistics will appear on the right side of your cover photo

  2. Hovering your mouse pointer over Post Reach will give you more insights on which recent post reached the most people

  3. Clicking on the Insights tab will give more in-depth statistics
• Overview


  contains the summary of statistics about your page
• likes


  contains the statistics about the trend of page likes
• reach


  contains information about the number of people who were reached by your post
• visits


  contains data on the number of times your page tabs (like the timeline) are visited
• posts


  contains data showing when (day and time) your site visitors visit your site
• people


  contains statistics about your audience's demographics (age, location, gender, language, and country) and the demographics of the people you have reached and engaged with.
• demographics


  refers to the statistics characterizing the human population usually divided by age, gender, income, location, and language.
• reach: organic


  your posts are seen through the page's wall, shared by users, and the news feed
• reach: paid


  your posts seen through paid ads
• post clicks


  number of clicks done to your posts
• likes, comments, and shares


  actual interaction done by your audience either through liking the post, commenting on it, or sharing it on their walls.