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    • collaboration
      working with another individual or group to achieve something
    • collaboration structure
      creates encouragement within a workplace to have different people working together to produce or create something
    • collaboration tool
      a technology tool that can be used to help people work together to achieve a common goal or objective
    • collaboration tool
      is something as simple as a whiteboard in a conference room that people gather around and use to brainstorm and solve problems
    • advantages of a collaborative structure
      1. It provides a better division of labor.
      2. There is a higher level of creative input.
      3. It improves morale within the workplace.
      4. Balance is brought to the decision-making process.
      5. It can improve delivery times.
      6. Corporate relationships are often improved.
      7. It can resolve language or cultural differences.
    • disadvantages of a collaborative structure
      1. It encourages some members to assume they have a leadership role.
      2. There can be conflicts in working styles.
      3. It may create instances of group thinking.
      4. Some roles may seem ambiguous.
      5. It may cost more than it is worth for some businesses.
      6. Collaborative structures can sometimes create conflict.
      7. It may require a data connection that is not available.
      8. It may reduce personal interactions.
    • project team
      a team whose members usually belong to different groups, and functions are assigned to activities for the same project
    • team manager
      also known as content strategist
    • team manager
      sets priorities, communicates with the executive team at the same time contributes/creates content, and keeps the team organized and motivated
    • editorial manager
      implements the strategy and maintains an editorial calendar and hires/guides content writers, content producers (video and audio creators), and designers
    • content curator
      inputs ideas into the organization by searching the web for any interesting news, developments, and resources, regularly watching and listening for information, and filtering the best material
    • content syndicator
      does the process of sharing the content with third-party sites or on social media
    • analytics expert
      constantly looking at data to determine what is working and is also checking whether the content is meeting the objectives and goals of the site and determining the reaction of the visitors or viewers
    • website manager
      organizes and puts the content onto the website, uploads it to YouTube, or syndicates podcasts on iTunes
    • website manager
      makes regular updates, monitoring, and assessments to ensure the website's functionality and performance
    • writer
      writes long or short-form content
    • editor
      edits the work of the writer
    • producer
      creates video and audio
    • designer
      creates and lays out visual content
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