a set of situations that make it possible to do something
opportunity
we have been taught to seek this through the SWOT analysis
4 fields of opportunities in media
1. economy
2. education
3. social
4. political
economy
media improves the efficiency of the economy by providing actors more and better information with which to make decisions, therefore improving stability
economy
examples of it are new industries such as film production, entertainment programs, print, broadcast, mobile communication, internet, advertising, public relations
Education
is the process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits
Education
media helps facilitate the flow of information between students, faculty, and the campus community
Education
media has given us the opportunity to elaborate an image and video through media for comprehensive learning
education
examples of it are classes through zoom or google meets, powerpoint presentations
social
media allows communication and information sharing with large groups of people instantaneously
social
users have the access to share their feelings and thoughts through the internet
social
media utilizes our freedom of expression in communication
political
one of the ways that social media has transformed politics is the sheer speed at which news, poll results, and rumors are shared (news around the clock!)
political
it provides voters the opportunity to interact easily with candidates and elected officials
challenge
something new and difficult that requires great effort and determination
challenge
the risks, threats, or the negative effects brought by the media
any type of content that could be damaging to young people including:
a. real or simulated violence
b. sexually explicit content
c. illegal images of child sexual abuse
d. content promoting hate, based on race, religion, or sexual preference
e. content that promotes extreme dieting or taking drugs
f. the use of a computer as an instrument to further illegal ends
cybercrime
any criminal activity carried out by means of computer or Internet
R.A. 10175
cybercrime prevention act of 2012
copyright infringement
the use of works protected by copyright law without permission, infringing certain exclusive rights granted to the copyright holder
identity theft
when personal information is stolen and used without knowledge to commit fraud or other crimes
power
the ability to influence others or another course of events
power
pertains to how media is being used in an institution
power
when media is used, usually a long-termimpact is given to the institution
power
EX: business strategy (lazada, shein, shopee), banks of the future (bdo, gcash), and healthcare & public health (emergency alerts, corona tracker)
2 types of power
intrinsic and extrinsic
intrinsic power
influence, love, emotional connection, knowledge
intrinsic power
doesn't depend on validation from external sources
extrinsic power
family, authority (government), money, privilege
extrinsic power
constantly associating yourself with people who wield the actual power
Media and Information Literacy
recognizes the primary role of information and media in our everyday lives
freedom of expression and information
MIL lies at the core of _________ and _________ - since it empowers citizens to understand the functions of media and other information providers, to critically evaluate their content, and to make informed decisions as users and producer of information and media content
mediaineducation
introduced blended and hybrid learning modalities
blended learning
only talks of a pair of modalities
blended learning
doesn't need to be online (ex: modular & face-to-face)
hybrid learning
cannot be modular
hybrid learning
EX: synchronous classes and face-to-face classes
ubiquitous
means found everywhere (or studying everywhere/anywhere)
ubiquitous learning
an everyday learning environment that is supported by mobile and embedded computers and wireless networks