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• opportunity


  a set of situations that make it possible to do something
• opportunity


  we have been taught to seek this through the SWOT analysis
• 4 fields of opportunities in media


  1. economy

  2. education

  3. social

  4. political
• economy


  media improves the efficiency of the economy by providing actors more and better information with which to make decisions, therefore improving stability
• economy


  examples of it are new industries such as film production, entertainment programs, print, broadcast, mobile communication, internet, advertising, public relations
• Education


  is the process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits
• Education


  media helps facilitate the flow of information between students, faculty, and the campus community
• Education


  media has given us the opportunity to elaborate an image and video through media for comprehensive learning
• education


  examples of it are classes through zoom or google meets, powerpoint presentations
• social


  media allows communication and information sharing with large groups of people instantaneously
• social


  users have the access to share their feelings and thoughts through the internet
• social


  media utilizes our freedom of expression in communication
• political


  one of the ways that social media has transformed politics is the sheer speed at which news, poll results, and rumors are shared (news around the clock!)
• political


  it provides voters the opportunity to interact easily with candidates and elected officials
• challenge


  something new and difficult that requires great effort and determination
• challenge


  the risks, threats, or the negative effects brought by the media
• 4 examples of challenges


  illegal activities, cybercrime, copyright infringement, identity theft
• illegal activities


  any type of content that could be damaging to young people including:

  a. real or simulated violence

  b. sexually explicit content

  c. illegal images of child sexual abuse

  d. content promoting hate, based on race, religion, or sexual preference

  e. content that promotes extreme dieting or taking drugs

  f. the use of a computer as an instrument to further illegal ends
• cybercrime


  any criminal activity carried out by means of computer or Internet
• R.A. 10175


  cybercrime prevention act of 2012
• copyright infringement


  the use of works protected by copyright law without permission, infringing certain exclusive rights granted to the copyright holder
• identity theft


  when personal information is stolen and used without knowledge to commit fraud or other crimes
• power


  the ability to influence others or another course of events
• power


  pertains to how media is being used in an institution
• power


  when media is used, usually a long-term impact is given to the institution
• power


  EX: business strategy (lazada, shein, shopee), banks of the future (bdo, gcash), and healthcare & public health (emergency alerts, corona tracker)
• 2 types of power

  intrinsic and extrinsic
• intrinsic power


  influence, love, emotional connection, knowledge
• intrinsic power


  doesn't depend on validation from external sources
• extrinsic power


  family, authority (government), money, privilege
• extrinsic power


  constantly associating yourself with people who wield the actual power
• Media and Information Literacy


  recognizes the primary role of information and media in our everyday lives
• freedom of expression and information


  MIL lies at the core of _________ and _________ - since it empowers citizens to understand the functions of media and other information providers, to critically evaluate their content, and to make informed decisions as users and producer of information and media content
• media in education


  introduced blended and hybrid learning modalities
• blended learning


  only talks of a pair of modalities
• blended learning


  doesn't need to be online (ex: modular & face-to-face)
• hybrid learning


  cannot be modular
• hybrid learning


  EX: synchronous classes and face-to-face classes
• ubiquitous


  means found everywhere (or studying everywhere/anywhere)
• ubiquitous learning


  an everyday learning environment that is supported by mobile and embedded computers and wireless networks