ADM 1370- Smurp010 (2020)

• Information System


  a set of hardware, software, data, people, and procedures that work together to produce information
• Information Technology (IT)


  the computers and other electronic devices used to store, retrieve, transmit and manipulate data
• Management Information Systems (MIS)


  A business function, like accounting and human resources, which moves information about people, products, and processes across the company to facilitate decision-making and problem-solving
• Analytics


  Tools and Techniques for data driven decision making
• Computer Science


  Why does the tech work?
• Information Technology (IT)


  How does the tech work?
• Management Information Systems (MIS)


  Which Tech would work best?
• Technical Approach


  This socio-technical view focuses on the mathematical based models, such as, computer science, management science, etc.
• Behavioural Approach


  this socio-technical view focuses on the behavioural issues, such as, Psychology, economics, sociology
• Input, Processing, Output


  The three core activities of information systems
• > The ability to tap into collective intelligence> Relies on user-generated and user-controlled content> Lightweight programming tech let anyone become a website developer> Can be easily adapted to meet changing needs

  Characteristics of Web2.0
• user-generated content


  Various forms of media content that are publicly available and created by end-user
• Web2.0


  refers to applications on the web that allow users to interact to user generated content, design, and callobration; includes the function of social media websites
• > Needs to be published either on a public website or a social networking site accessible to a select group> Needs to show a certain amount of creative effort> Needs to be created outside of professional practices

  3 Basic Requirements for User-Generated Content
• Functional Information System


  System for processing payroll
• Transaction Processing System (TPS)


  Walmart self checkout
• Enterprise Resource Planning (ERP)


  Oracle, Sap system
• Social Media


  a group of internet based application that builds on the ideological and technological foundations of Web2.0, and allow the creation and exchange of user-generated content
• > allows businesses to engage with customers, prospects, partners and networks> create opportunity by communicating and sharing information> manage reputation

  Social media implications for business
• Structured Data


  information with a high degree of organization, such that inclusion in a relational database is seamless and readily searchable by simple, straightforward search engine algorithms or other search operations
• unstructured data


  nonnumeric information that is typically formatted in a way that is meant for human eyes and not easily understood by computers
• Traditional Approach


  The data analysis approach in which business users determine what questions to ask and then the information technology structures the data to answer the question
• Big Data Approach


  the data analysis approach in which information technology delivers a platform to enable creative discovery then business users explore which questions can be asked.
• volume, variety, velocity, veracity


  The four V's of Data analysis challenges:
• Social Networking Analysis (SNA)


  measuring of relationships and flow between people, groups, organizations, computers, or other information or knowledge processing entities.
• Network


  a group of two or more people and/or computer systems linked together
• social commerce


  social interactions and user contributions allow customers to participate actively in the marketing and selling of products and services in online market places and communities
• End-users, Use cases, Functionality


  Three factors that cause social media to fluctuate
• Objective, Tactics, Metrics


  Components of Social media Strategies
• Metrics

  Measurements that evaluate results to determine whether a project is meeting its goals
• Tactics


  Customers, Sharing, Who, and Brand alignment are components of which components of social media strategy
• Classic Objective

  Increase sales, decrease expenses, improve ROI
• Social Objective


  Engagement, influence, advocacy, personalization
• Plan, Do, Check, Act


  What is the framework for strategy?
• Activity Metrics


  which type of metrics involves page views, unique number of visitors, and time spent on site.
• Return on Investment (ROI)


  Which type of metrics involve sales and marketing
• Tactical Metrics


  this is an example of which type of metrics:"increase traffic to our website by 10%"
• Strategic metrics

  This metric involves consumers responses
• Web1.0


  Which Web is the users not involved
• Web2.0


  Social networking sites, Video sharing sites and wikis are examples of what?