Advantages of Business Plan include minimizing or removing the risk of losing money, avoiding costly mistakes, anticipating the financial requirements, organizing the activities beforehand, assessing actual performance against set goals, and applying for financing from lending institutions.
Information needed in the Executive Summary includes description of the proposed business and business model, description of the market opportunity to capture, or market problem the business solves, reasons why this is an attractive business opportunity, key distinctions or differentiators of the business versus competitors, overview of the sales, marketing, and operations strategy and plan, description of the executive plan and timeline, and overview of projected financials containing revenues, costs, profits, and assumptions.
Management and Organization part of Business Plan includes all the basic information of the business and describes the workflow of the business from the highest position up to the lowest.
Information needed in Management and Organization includes company name, logo and address, vision and mission statements, key personnel, workforce and support personnel, organizational chart, ownership, capitalization, compensation and incentives, and external management support.
Product or Service Plan part of Business Plan describes the highlight of the product or service offered to the customers so that they will be encouraged to patronize your product or service.
Information needed in Product or Service Plan includes purpose of the product/service, product's unique features, material requirements and sources of supply, equipment that will be used to manufacture the product/ render the service, production/ service process and control, distribution logistics, and regulatory and other compliance issues.
In Market Analysis, Strengths refer to strong attributes or capabilities of the business that provide great advantage in exploiting the business opportunity.
The value proposition of the product/service contains the convincing reasons that buyers should see that will make them purchase your products/services.
Market Analysis includes the process of how you divide the total market into smaller groups seeking similar needs and wants (market segmentation) and the characteristic analysis of the business in relation to internal and external factors.
Financial Plan is the document containing your current financial situation as an entrepreneur and long-term monetary goals, as well as tactics to attain those objectives.
Strengths, Weaknesses, Opportunities, and Threats Analysis is a popular tool to evaluate the internal environment pioneered by George Albert Smith Jr and Ronald Christensen, two Harvard business professors.