Benefits of Good Customer Service

• Satisfied customers - if customers are happy with the products or services being provided they will return and recommend the organisation to others
• Keeping loyal customers - this can be done by offering customer loyalty schemes
• Attracting new customers - this might be as a result of a recommendation from an existing customer or persuasion through loyalty schemes or advertising
• Satisfied and motivated employees - a clear customer service strategy allows employees to deal with all customers effectively, reducing stress and reducing staff absence/turnover
• Lower staff turnover - employees are not stressed and will stay with the organisation. Employees are also less likely to take time off work if they are motivated and not stressed
• Reduced costs - the cost of recruiting new employees is not necessary
• Good reputation - recommendations from existing customers will improve the image of the organisation