strengths

• Neuroimaging evidence

  • Brain scan studies
  • Tulving et al. (1994) asked participants to do different memory tasks whilst using a PET scanner
  • Found: episodic & semantic memories were in the prefrontal cortex (left-semantic / right-episodic)

  = credibility
• Real-life Application

  • Psychologists can target certain memories to improve participant's lives
  • Belleville et al. (2006) proved episodic memories can be improved by training elderly people with cognitive impairments to focus on episodic memories

  = enables targeted treatments